If you are running an eCommerce store at
Shopify and not benefiting fully from the SEO potential of your site, you have
not fathomed what you are missing out on. It's 2022, and if you are not visible
to your potential customers, you are not relevant and might as well not exist
for your target market.
So, if you want your store to rank high on
Google and be visible to your customers, here are some SEO tips for your
Shopify store. You can incorporate these to improve your site visibility and,
by extension, your customer base and sales profitability. It is a long-term
investment that will land you instant results and a quick improvement in
ranking.
Focus on keywords and content
Identifying the right keywords and using
them effectively is the first step toward achieving SEO. So, the first thing
you need to do is identify and create a list of relevant keywords, i.e.
keywords that are specific, are relevant to your product or services and used
by your potential shoppers regularly.
The next step is to optimize the keywords
in your website content, including page titles, page content, meta description,
URLs, headings and images and videos, if any.
Register your store with a search engine
You need to inform search engines that you
exist, and the easiest way to do this is to verify your store with a renowned
search engine like Google. For this, you will have to disable your Shopify
password and verify your store through Meta or HTML tag once you sign up with
Google Console.
Now register your sitemap with Google so
Google can use the links to your store's content to provide relevant search
results from your page.
Organize site structure
Your website must be organized so that
customers can navigate through products or services to find what they are
looking for. Use categories to organize your products and services and use
straightforward URLs.
Improve site speed and reduce bounce rate
Nothing is more off-putting than a
slow-loading page. It not only discourages the customers, but search engines
also tend to give preferences to sites that load quickly. Use web-friendly
fonts and apply compression to optimize image size so that they do not make the
site too heavy.
Your site's success also depends on a low
bounce rate as it indicates increased engagement and conversion. For this, you
can offer quick checkout and shipping. Display offers and product
recommendations to engage customer interest.
Make site mobile-friendly
Given the increased use of mobile phones,
it is important to make your site optimized for mobile phones. For this, you
need to focus on colors, themes and readability of text on mobile screens. You
may also need to embed visible CTA buttons, so customers can use all the
features and make a purchase from their mobile phones with ease.
Check out shopify seo tips for more information.
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