If you have just ventured into the world of eCommerce, opening your store by creating a site on Shopify can be the first step in the right direction. This user-friendly e-commerce platform has helped many small businesses set up their store and sell their products, and there is no reason you cannot do the same.
You can build your marketplace with shipping and payment options, allowing you to market and sell your products easily.
This article entails helpful tips that you can consider for creating your first Shopify site.
Contrary to general belief, creating a Shopify store is very easy, and anyone can do it. The first thing you need to do is open your Shopify account. You can easily navigate through the tabs on the homepage to start your free trial and open your account.
You will be required to put in a name for the store, so make sure you have something in mind. It will help you access the store admin panel. You can add a custom URL for your domain later.
Add your products
The next step is to add your products and add information about your products, including title, price, product description, etc.
When it comes to product description, highlight the points that may appeal to the customer and make the product stand out. Remember, content is important, and for the customer, it is the only way they can gather information about your product. Hence it is a good idea to invest time and complete this part with attention to detail.
You can add images or videos, or 3D models at this stage. Try using creative images of high quality that customers can relate to. While it is a good idea to incorporate images that showcase product features, you also need to add images that highlight the use of the product so that it appeals to the potential customer.
Customize your store
Shopify offers numerous themes from which you can choose one that resonates with your brand. Pay close attention to the aesthetics so that your products are properly showcased and reflect what your business is all about.
You can customize your site by adding items and relevant files and services to the page. However, do not add a lot of apps as they will slow down your page. You can also test the speed of the chosen theme before finalizing the decision.
Set up the back end details
Now that you have taken care of the front-end, it is time to tend to the backend details. These include the following.
Shipping options: Depending on the product size, weight or shipping destinations, you can decide which model suits your business model. The options include free shipping, flat rates, and carrier rates. You first have to set your location and determine the shipping rate to set the rates.
Taxes: the next consideration is the tax options, so you can determine whether the product prices already account for taxation or should be according to where the product is shipped to. VAT for digital products and taxes for shipping charges are also important considerations.
Payment options: You can offer multiple payment options, including PayPal or AfterPay. If you reside in a country where such payment options are not supported, you can opt for the Shopify payment option.
Launch the store
Once you have added a custom domain by purchasing it from Shopify or another registration company, update the DNS record in the domains option in the online store. You can add .com or .shop to the custom domain name.
Now remove the password from your page and let the world know you are all set to do business.
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